A star rating question is a type of question that asks participants to rate a product or design on a scale of one to five stars. Participants simply click on the number of stars they wish to give, and the response is recorded. The star rating question can be used for a wide range of research objectives, including measuring user satisfaction, assessing product features, and evaluating overall usability.
Examples of Star Rating Questions in UX Research
Best Practices for Using Star Rating Questions in UX Research
Use a consistent rating scale: Use the same number of stars for all questions to avoid confusion and ensure consistency in the responses.
Consider the context of the question: The context of the question can impact the response. For example, a user may rate the search feature of an e-commerce website higher if they are shopping for a specific product than if they are just browsing.