Star Rating Question Block

 A star rating question is a type of question that asks participants to rate a product or design on a scale of one to five stars. Participants simply click on the number of stars they wish to give, and the response is recorded. The star rating question can be used for a wide range of research objectives, including measuring user satisfaction, assessing product features, and evaluating overall usability.

 

Examples of Star Rating Questions in UX Research

  • User Satisfaction: "How satisfied are you with the overall user experience of our website?" Participants are asked to rate their satisfaction on a scale of one to five stars.
  • Product Features: "How useful do you find the search feature on our e-commerce website?" Participants are asked to rate the search feature on a scale of one to five stars.
  • Usability: "How easy was it to complete the checkout process on our mobile app?" Participants are asked to rate the checkout process on a scale of one to five stars

Best Practices for Using Star Rating Questions in UX Research

Use a consistent rating scale: Use the same number of stars for all questions to avoid confusion and ensure consistency in the responses.

Consider the context of the question: The context of the question can impact the response. For example, a user may rate the search feature of an e-commerce website higher if they are shopping for a specific product than if they are just browsing.