Smiley Rating Question Block

Smiley rating questions are a type of rating scale question used in UX research that allows participants to rate their feelings or experiences using a set of emoticons. Smiley rating questions consist of a series of emoticons, ranging from negative to positive expressions, along with a question or statement asking participants to rate their experience. Participants can select the emoticon that best represents their feelings or experience, providing a visual representation of their response.

Examples of smiley rating questions in UX research include:

• How would you rate your overall satisfaction with our website?
• How easy was it to find the information you were looking for? 
• How likely are you to recommend our product to a friend? 
• How much did you enjoy using our app?  
• How well did our customer service team address your needs?

Properties

Required: The respondent will not be able to move to another question without answering the question.

Best Practices

• Use clear and recognizable emoticons: Choose emoticons that are widely recognized and easily understood by all participants. Avoid using complex or ambiguous emoticons that may be interpreted differently by different participants.
• Keep the question statement clear and concise: The question or statement should be specific and relevant to the research objective. Avoid vague or confusing language that may lead to incorrect or unreliable responses.
• Balance the number of positive and negative emoticons: The number of positive and negative emoticons should be balanced to avoid bias in the responses. A rating scale with more positive than negative emoticons may lead to skewed results.
• Avoid using too many emoticons: Using too many emoticons can make the question overwhelming and confusing for participants. Keep the number of emoticons to a minimum to ensure clarity and ease of use.