Getting Started with Qatalyst

What is Qatalyst?

Qatalyst is an AI-Integrated User Research platform designed to help you make informed decisions about your products and services. With Qatalyst, you can conduct both moderated and unmoderated user research using various tools and technologies, including eye tracking, facial coding, and mouse movement. With our platform, you can gain a deep understanding of your users, their behaviours, and their preferences, enabling you to create products and services that meet their needs and exceed their expectations.

Whether you're a UX researcher, a designer, or a product manager, Qatalyst has something to offer. Our intuitive interface, comprehensive features, and cutting-edge technologies make it easy to conduct research and gain insights into your users' needs and behaviours.

What do we offer?

Idea concept validation - It is a process of gathering evidence around ideas through experimentation to make fast, informed and de-risked decisions. It is an essential part of UX research and a necessary step in creating successful products.

There are many different ways to validate ideas, but some of the most common methods include:

• User interviews: This is a great way to get direct feedback from potential users about your idea. You can ask them questions about their needs, pain points, and how they would use your product or service.
• Usability testing: This involves testing prototypes or early versions of your product with users to see how they interact with it. This can help you identify any usability problems and make sure that your product is easy to use.
• A/B testing: This is a method of comparing two different versions of a product or feature to see which one performs better. This can be a great way to test different ideas and see which one is more likely to resonate with users.

Wireframe testing: It is a method used in UX research to evaluate and gather feedback on the usability and effectiveness of wireframes. A wireframe is a basic, low-fidelity visual representation of a user interface that outlines the layout and structure of a web page or application without getting into specific design details like colours, fonts, or images. Wireframes serve as a blueprint for the interface, allowing designers and researchers to focus on the overall information architecture and user flow.

Prototype Testing: Prototype testing is a method used in user experience (UX) research to evaluate a prototype or a mock-up of a website or a feature before it is fully developed. This allows researchers and designers to test and refine the design early on before committing too much time and resources to a particular design direction. 

Usability Testing: Usability testing is a technique used in user-centred interaction design to evaluate a product by testing it on users. This can be seen as an irreplaceable usability practice since it gives direct input on how real users use the system. The goal of usability testing is to identify any usability problems with the product or service, such as confusing or difficult-to-use interfaces, and to make recommendations for improvement. Usability testing can be conducted at any stage of the design process, but it is most commonly done during the early stages to identify and fix problems before they become too costly to change.

Content/Copy Testing: Copy/content testing refers to the process of evaluating and optimising the written content or copy used in a product, website, app, or any other user interface. The primary goal of copy/content testing is to ensure that the language, tone, and messaging resonate with the target audience, effectively communicate the intended message, and support the overall user experience. 

Journey Mapping: Journey mapping is a method used to visually represent and understand the user's experience as they interact with a product, service, or system. It involves mapping out the entire user journey, from the initial point of contact to the final outcome or goal. The main objective of journey mapping is to understand how users are using the navigation system of your product to accomplish the task and if your information architecture is correct or not.

App and Website testing: Website/app testing in UX research is a crucial process of evaluating the usability and user experience of a website or mobile application. It involves observing users as they interact with the website or app to identify potential issues, gather feedback, and gain insights into how to improve the overall user experience. The primary goal of website/app testing is to ensure that the digital product is intuitive, efficient and meets the needs and expectations of its target users.

Types of UX Testing in Qatalyst

5-Second Testing - The 5-second test is a type of UX research that involves showing users a screenshot or a design for 5 seconds and then asking them questions about what they remember or what they think the design is about. The idea is to simulate a user's first impression of a website or app and capture their immediate reactions.

A/B testing - A/B testing is a technique used to compare two versions of a design to determine which one performs better. In UX research, this technique is used to compare two different designs or variations of the same design to understand which one performs better in terms of user behaviour, engagement, and conversion.

Preference testing  - Preference testing is a type of research that helps businesses understand what their customers like and prefer. It involves showing different design variants to people and asking them which one they like the most. By doing this, businesses can learn their customer's preferences and make decisions about how to improve their product to meet their customers' needs better.

Prototype testing - Prototype testing is a type of testing that involves evaluating a preliminary version of a product to identify design flaws and gather feedback from users or stakeholders. The goal of prototype testing is to improve the product's design, functionality, and user experience before it is released to the market. Prototype testing helps users refine their ideas and concepts before investing time and resources in the final product, saving time and money and ensuring the product meets the needs and expectations of users.

Card Sort - Card sorting is a valuable user research technique used to understand how individuals organize information mentally. By leveraging card sorting, analysts can gain valuable insights into how users perceive relationships between concepts and how they expect information to be organized. These insights, in turn, inform the design and structure of websites, applications, and other information systems, leading to enhanced usability and an improved user experience.

Tree Test - Tree testing is a UX research method used to evaluate the findability and effectiveness of a website or app's information architecture. It involves testing the navigational structure of a product without the influence of visual design, navigation aids, or other elements that may distract or bias users. By conducting tree testing, we aim to address the fundamental question, "Can users find what they are looking for?" This research technique allows us to evaluate the effectiveness of our information architecture and assess whether users can navigate through the content intuitively, locate specific topics, and comprehend the overall structure of our product.

Live Website testing - Live website testing refers to the practice of conducting usability testing or user testing on a live and functioning website. This type of testing is done to gather insights and feedback from users as they interact with the website in its actual environment within a predefined time. This method enables researchers to capture real-time participant engagement and reactions, providing a window into their thought processes and decision-making mechanisms.

Live App Testing - Live app testing involves the process of conducting usability assessments on a Live application available in the Play Store in real time. This approach aims to gather firsthand insights and feedback from users while they actively engage with the application within a specific timeframe.

Session Block: The Session Block is a strategic component within Qatalyst that empowers researchers to schedule and conduct insightful sessions with participants. This capability plays a pivotal role in what is known as moderated research—a method that hinges on guiding participants through specific tasks while encouraging them to vocalize their thoughts and actions. The result is an invaluable stream of real-time insights that provide a comprehensive view of user behaviour, opinions, and reactions.

Our platform offers a range of features that enable you to create and manage research projects with ease and provide actionable insights that help you create compelling and engaging products. We aim to provide you with the insights you need to optimize your product or service and make it the best possible.

Why wait? Sign up for Qatalyst today and start optimising your product or service for success!