Home
Qatalyst
Home
Qatalyst
Getting Started
Study creation & Analytics
Question Blocks
UX Blocks
Understanding 5 Second Test5 Second Testing in QatalystUnderstanding A/B TestingA/B testing in QatalystUnderstanding Preference TestingPreference Testing in QatalystUnderstanding Prototype TestingPrototype Testing in QatalystUnderstanding Card Sorting TestCard Sort in QatalystUnderstanding Tree TestingTree Testing in QatalystLive Website Testing in QatalystConduct Live Website testing in QatalystLive Website Testing AnalyticsUnderstanding Moderated ResearchSession Block in QatalystConduct Moderated Testing using Session Block In QatalystLive Mobile App Testing How to conduct mobile application testing in Qatalyst?Mobile App Testing AnalyticsVideo Recording BlockUsing Video Response Block as Screening BlockConsent Block in QatalystFirst Click Test in Qatalyst
Tracking Technology
Eye TrackingMouse TrackingFacial Coding
Qatalyst Features
User Management
Roles & Permissions in QatalystAccess User ProfileView User ListChange Roles of Users
Release Notes

Eye Tracking

Eye-tracking is the process of measuring the point of the human gaze (where one is looking) on the screen.

Qatalyst Eye Tracking uses the standard webcam embedded with the laptop/desktop/mobile to measure eye positions and movements. The webcam identifies the position of both the eyes and records eye movement as the viewer looks at some kind of stimulus presented in front of him, either on a laptop, desktop, or mobile screen.

 

Insights from Eye Tracking🔍

For the UX blocks, i.e. Prototype Testing, 5-second Testing, A/B Testing and Preference Testing, you will find the heatmap for the point of gaze.  It uses different colours to show which areas were looked at the most by the respondents. This visual representation helps us understand where their attention was focused, making it easier to make informed decisions.

Properties of Heatmap

  • Radius: The radius refers to the size of the individual data points or "hotspots" in the heatmap. Increasing the radius will make the hotspots larger and more prominent, while decreasing it will make them smaller and more concentrated.
  • Shadow: The shadow parameter controls the presence and intensity of shadows around the hotspots in the heatmap. Adding a shadow effect can enhance the visual depth and make the hotspots stand out, while reducing or removing it will create a flatter and more minimalistic heatmap.
  • Blur: The blur parameter determines the level of blurriness or fuzziness applied to the heatmap. Increasing the blur will result in a smoother and more diffused appearance, while reducing it will make the heatmap sharper and more defined.

Experience Eye Tracking✨

To experience how Eye Tracking works, click here: https://eye.affectlab.io

Read the instructions and start Eye Tracking on your Laptop or Desktop. Eye Tracking begins with a calibration, post which the system will identify your point of gaze on prompted pictures in real-time. 

Please enable the camera while accessing the application.InsightsfromEyeTrackingStudy results are made available to users in Affect Labs Insights Dashboards. To view the results and insights available for Eye-tracking studies, please click Eye Tracking Insights Intercom.com.

Eye trackers are used in marketing as an input devices for human-computer interaction, product design, and many other areas.

Powered by Product Fruits